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Women warned of shonky cosmetic procedures in new government advertising blitz

Women warned of shonky cosmetic procedures in new government advertising blitz

PEOPLE are being warned not to fall prey to botched beauty treatments as part of a hard-hitting new advertising blitz.

The confronting campaign — under the slogan “Thinking of a makeover? Think it over!” — comes amid heightened concerns over the large number of shoddy procedures that have resulted in disfigurements and even deaths.

The state government drive is urging people to do their research before going under the knife and warns about being wary of high-pressure “bullying” sales pitches from unscrupulous operators, unrealistic photos of results as well as the side-effects of “contaminated toxic chemicals”.

A parliamentary inquiry has begun hearings into the cosmetic surgery industry after a series of investigations by The Saturday Telegraph into shoddy practices and the death of Jean Huang in Chippendale last year during a breast filler “injectable” procedure.

Minister for Better Regulation Matt Kean said Fair Trading received 287 complaints about beauty services in 2017 alone, with almost half relating to defective or unsatisfactory procedures.

“It’s not good enough when shady beauticians perform botched procedures on people who think they are being treated by reputable operators,” Mr Kean said.

“This education campaign will warn people of the risks and potential consequences that can come from reckless operators.”

The full article by Clarissa Bye can be read on The Daily Telegraph online